Palestinian Masrouji Group goes for growth with
new IT software solution

Exact Software Middle East, a leading manufacturer of enterprise resource planning (ERP) software solutions, today announced that the Palestinian-based Masrouji Group, one of the major business enterprises in the region, has signed a deal to deploy Exact technology as part of an upgrade of its IT facilities which will include providing real-time information direct to staff PDAs.

The Masrouji Group, which imports, distributes and manufactures pharmaceuticals, and has over 350 employees located at sites in Palestine and Jordan, wanted to streamline its business activities across its different operations, in preparation for future expected growth. Exact Software's Global Enterprise 2003, has been integrated at the company's headquarters in Palestine, and then rolled out across its business.
Local pharmaceutical companies based within the Middle East have shown significant expansion in recent years, successfully competing against global drug manufacturers. The Masrouji Group's decision to upgrade will mean its sales and warehousing staff will have real-time information on stock and shipment records, delivered straight to their PDAs.

"We are embarking on a period of expansion and we wanted a solution that would increase our capacity, save employees time and reduce costs" said Haytham Masrouji, general manager, Masrouji Co. "We previously had basic ERP applications running at our different locations, and felt it was necessary to implement a unified system so we can effectively manage our workflow throughout the operation."

Exact Software was selected because it offered more comprehensive ERP applications, was fully Arabized, and more cost effective than competitors products. The company intends to make use of the accounting, financial, customer relationship, management and human resource management components of the solution.
"Due to the fast changing nature of our business, we need real-time reports that could be delivered in a user friendly format, direct to a handheld device" said Masrouji.

Exact Software's technical specialists will deploy the solution at the Masrouji Group's multiple locations in Palestine and Jordan, and will be on hand to provide post implementation support.

"The Masrouji Group is a perfect example of how our solution can benefit multi-site organizations" said Nizar Badwan, general manager, Exact Software Middle East. "In order to facilitate further growth, they have streamlined their workflow and documented management functions, and implemented CRM, HR and accounting applications that will give real-time updates on their business activities."

"And because the same solution will be rolled out across the organization, employees will have access to a single information database" he added.

Exact Software's Global Enterprise 2003 is based on the One-X solution, meaning businesses can manage their entire business system from a single, integrated database, which allows information to be shared between head office and regional sites.